First Media has developed one of the most comprehensive media liability policies currently available for authors, book publishers, broadcasters, cablecasters, celebrities/public figures/public officials, distributors, magazine publishers, media trade associations, multimedia companies, and producers – the Media Advantage Policy®. We've also developed special policies for newspaper publishers, advertisers and advertising agencies – the Newspaper Advantage Policy®, the Advertiser Advantage Policy®, and the Advertising Agency Liability Policy.

The Media Advantage Policy® was reviewed and revised by industry experts – in-house counsel and risk managers for media companies, insurance brokers and media lawyers. New technology and emerging media exposures have mandated a change in the traditional media liability policy, and most policies have not kept up with the times. Check to see that your current policy provides coverage for:

• Open perils (protection against liability for causes of action that are not enumerated in the policy);
• Contextual errors and omissions;
• The insured's website and blogging activities;
• Broad definition of “loss;”
• Worldwide coverage for claims;
• Broad definition of “occurrence;”
• Liability assumed under contract for media content furnished by the insured;
• Negligent supervision claims;
• A choice of coverage forms-defense costs within the limits or in addition to the limits – provides flexibility to the insured;
• Insureds empowered with the authority to:
• control the decision to correct or retract content;
• protect confidential sources and the materials provided by such sources;
• extend coverage to leased employees, agents and independent contractors;

If your current insurer or insurance market react to changes in the marketplace by adding overly-broad endorsements, it may be time to make a change.